Drive: The Surprising Truth About What Motivates Us

Indies, I would like to bring to your attention "Drive" a new book by Dan Pink.

In Drive: The Surprising Truth About What Motivates Us, Pink argues that the best workplace motivation is internal, the desire to excel and improve, rather than external, based on rewards and punishments, carrots and sticks. He cites scientific experimentation, largely ignored by the big business model corporations, that provides convincing evidence of this psychological/economic truth.

Dan's work follows in the tradition of his earlier books, Free Agent Nation and A Whole New Mind, which also take a fresh approach to the changing 21st century workplace.

Much of what Dan, who has been a client for several years, says about the workplace is related to businesses like BestBuy and Google, but it also has wide application to the indie life, where fulfilling one’s potential has long been a principal motivating force (yes, of course, making a living rates up there as well).

Please take a look at Drive. I think you will find it valuable, especially in these difficult financial times when indies need to harness the power of their internal motivation.

-- June